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"Financial Times" Business Book of the Year Finalist Illuminating and very timely . . . a fascinating and sometimes alarming survey of big data s growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think. "New York Times" It seems like big data is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven t even done yet, based on big data s ability to predict our future behavior. What we have already seen is just the tip of the iceberg. "Big Data" is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. An optimistic and practical look at the Big Data revolution just the thing to get your head around the big changes already underway and the bigger changes to come. Cory Doctorow, boingboing.com"

"Doubt is our product," a cigarette executive once observed, "since it is the best means of competing with the 'body of fact' that exists in the minds of the general public. It is also the means of establishing a controversy." In this eye-opening expose, David Michaels reveals how the tobacco industry's duplicitous tactics spawned a multimillion dollar industry that is dismantling public health safeguards. Product defense consultants, he argues, have increasingly skewed the scientific literature, manufactured and magnified scientific uncertainty, and influenced policy decisions to the advantage of polluters and the Big Data: A Revolution That Will Transform How We Live, Work, and Think download ebook pdf manufacturers of dangerous products. To keep the public confused about the hazards posed by global warming, second-hand smoke, asbestos, lead, plastics, and many other toxic materials, industry executives have hired unscrupulous scientists and lobbyists to dispute scientific evidence about health risks. In doing so, they have not only delayed action on specific hazards, but they have constructed barriers to make it harder for lawmakers, government agencies, and courts to respond to future threats.

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Author: Viktor Mayer-Schonberger,Kenneth Cukier
Number of Pages: 252 pages
Published Date: 04 Mar 2014
Publisher: Eamon Dolan/Houghton Mifflin Harcourt
Publication Country: Boston, United States
Language: English
ISBN: 9780544227750
Download Link: Click Here
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